Sustainable pearl jewelry: fejn jewelry donates to PLANT MY CORAL

That's why we want to share some exciting news with you today: From now on, we are not only committed to planting trees through our partnership with PLANT MY TREE®, but we are expanding our mission by supporting the restoration of coral reefs in Thailand through the sale of fine pearl jewelry - with PLANT MY CORAL.

Why plant corals?

Every other time we breathe, that breath comes from the ocean, as much of the carbon dioxide passes through the marine carbon cycle. As a byproduct, 50% of our oxygen is lost. The corals form the backbone of these natural processes in the ocean.
This makes coral reefs the “rainforests of the sea”. They regulate the climate by absorbing and storing CO2 from the atmosphere, just as trees reduce CO2 emissions.

Coral reefs protect the coastline and marine life

But coral reefs do not only contribute to the supply of oxygen.
They protect coasts from extreme weather events such as storms, tsunamis and hurricanes and act as a natural barrier, absorbing the energy of waves and reducing the impact of storm surges.

What's more, coral reefs are one of the most biologically diverse ecosystems on our planet. They provide a safe haven, food source and breeding ground for a wide variety of marine life, from fish and turtles to crabs and sharks and thousands of other species. Without coral reefs, many fish and marine animals would not be able to survive and the entire marine ecosystem would be seriously unbalanced. This makes them one of the most valuable ecosystems in the world!

PLANT-MY-CORAL restores coral reefs

50% of the world's corals have already died due to warming oceans. In the Seychelles, for example, the figure is as high as 90%. The reasons are climate change and human intervention.

PLANT-MY-TREE®, with whom we have been working since the beginning, is expanding its commitment internationally - together with specialized partner organizations. Coral reefs need help to cope with the warming of the seas, so they are now propagating heat-resistant corals. These form the basis for a restored reef and for the restoration of complex ecosystems.

PLANT MY CORAL collects small fragments of coral (5 to 10 cm in size) and strings them up on ropes in the water. The coral fragments remain in this "underwater nursery" for 9 to 12 months. When the corals have reached a sufficient size, they are planted out into the sea and form the basis of a new reef.

We will now support this work with every purchase of a piece of pearl jewelry in our production country, Thailand. This means that you are not only buying an ecological and sustainable piece of jewelry, but you are also making a significant contribution to improving the ecological conditions on site.

The first coral schools were created last year and we are very happy to be able to support the creation of many more together with you.